Abraham Maslow’s Hierarchy of Needs Free Essays

string(93) principle hypotheses that helped with clearing the course to what he accepted was self-actualization. Abraham Maslow’s Hierarchy of Needs and the Road to Self-Actualization PSY 330: Theories of Personality January 30th, 2012 Abraham Maslow: Hierarchy of Needs and the Road to Self-Actualization Abraham Maslow was an American scholar that was one of the promoters of humanistic brain science. He accepted that self-completion is â€Å"a circumstance that exists when an individual is acting as per their full potential† (Hergenhahn Olson, 2011). I will outline the key ideas of Maslow’s chain of importance of requirements of people, examine the approachs of his idea, and address how self-realization has conceptualized on this sort of character improvement. We will compose a custom paper test on Abraham Maslow’s Hierarchy of Needs or on the other hand any comparative subject just for you Request Now His commitment to humanistic brain research has helped self improvement lovers, teachers, and business owners the same. Maslow’s progressive system of need was one of the primary speculations that helped with clearing the course to what he accepted was self-realization. You read Abraham Maslow’s Hierarchy of Needs in classification Exposition models Since Positive respect aids the development of inspiration, there are sure fundamental useful needs that human needs, and Humans can satisfy their maximum capacity in a positive way. Who was Abraham H. Maslow? Abraham Maslow was conceived in Brooklyn, New York on April 1, 1908. His folks were workers from Russia who were poor and had six other youngsters after Abraham. He invested his energy for the most part without anyone else and jumped at the chance to peruse. Being that he was Jewish in a local that was not he felt miserable and forlorn. As a kid he had guardians that were genuinely and loudly harsh towards him and after some time he developed to have solid sentiments of contempt particularly for his mom. He in the long run presented appropriate reparations with his dad, however never did as such with his mom. When Maslow moved from City College of New York to Cornell University in 1927; first experience with Psychology was unexceptional, best case scenario. Maslow’s teacher Edward B. Tichener addressed â€Å"scientific introspection† that he saw as â€Å"cold and exhausting, and made him lose enthusiasm for brain science temporarily† (Hergenhahn Olson, 2011). After a year he returned to City College of New York. He went on to the University of Wisconsin where he got a Bachelor’s Degree in 1930, his Master’s Degree in 1931, and his Doctoral Degree in 1934. While living in Wisconsin, â€Å"Maslow wedded his first cousin and youth darling, Bertha Goodman, and they in the long run had two children† (Hergenhahn Olson, 2011). In the mid 1930’s, Maslow filled in as a Carnegie individual for year and a half under scholar Edward L. Thorndike. Thorndike’s hypotheses were like the investigations of scholars Pavlov and B. F. Skinner. He hypothesized â€Å"animal insight and applied creature to human instructive experiences† (Indiana. edu, 2012). Thorndike accentuation was on Behaviorism and Psychoanalysis. The kind of individuals he was keen on like Albert Einstein were individuals that had strong proof of them doing whatever they expected to do to accomplish their most noteworthy potential. Maslow saw their imaginative methods of inventiveness as one that should have been considered and inspected. All through the 1940’s and mid 1950’s he kept on fortifying his enthusiasm with individuals that he viewed as â€Å"self-actualizers, glancing back at history, he examined people, for example, Abraham Lincoln, Jane Adams, Albert Einstein and Albert Schweitzer† (strenghtfoundation. rg). By the late 1950’s, alongside Clark Moustakeas, who was another progressive analyst, set up â€Å"two gatherings that were held in Detroit among therapists who were keen on establishing an expert affiliation committed to an increasingly significant, increasingly humanistic vision† (strenghtfoundation. organization). This was the place the â€Å"Third Force†, Humanistic Psychology started to take structure. Numerous themes were examined that fell under a similar umbrella on how self-realization is showed and what were the structure squares of one’s inventiveness. Three years after the gatherings Brandels University supported the presentation of the â€Å"American Association for Humanistic Psychology† (strenghtfoundation. organization). This was the start of one of the momentous commitments to Psychology Abraham Maslow has done. Another way that Maslow has added to Psychology by ensuring through social affairs, gatherings, talks, and hypothesis that the matter of humanistic brain science is similarly as important and should have been instructed as that of Pavlov’s hypothesis of behaviorism and that of Freudian’s therapy hypothesis. As a prophet of human potential, Maslow accepted the acknowledgment of one’s absolute likely differently depicted as self-acknowledgment to be a definitive objective of all human kind† (Dhiman, 2007). He did this with broad research and by working with scholar that mutual similar interests, as Carl Rogers. He did his bit on instructing at a college, however immediately discovered that he didn't care for it definitely and had the understudies encourage the class as he checked. The occasions that he lectured the class, he posed inquiries that expand the skylines of how the understudy saw themselves later on. The inquiries were like â€Å"Who needs to be president? â€Å"Or an incredible composer†, and even a yearning to be a holy person? † (Dhiman, 2007). I accept this gave the understudies a stage to begin thinking about a more extensive planned for them and make what they expected to manufacture their inspiration to do and be whatever they can envision to be. This drive or push in their confidence is probably the most ideal approaches to feel like they are required and needed. As per a book composed and assessed by R.J Lowry, it was a gathering of eight articles that were composed by Maslow and his exploration on people and the â€Å"character structure†; one of the articles portrayed his â€Å"theory of human inspiration and his idea on the chain of importance of human needs† (Lowry, 1975). Maslow’s Hierarchy of Human needs is one of his most well known speculations. Maslow’s point of convergence on his hypothesis of inspiration was the idea was that people have a lot of requirements. As indicated by our content, the â€Å"hierarchy of human needs is a plan of the requirements from most minimal to most noteworthy as far as their potency† (Hergenhahn Olson, 2011). see figure1). Abraham Maslow’s Hierarchy of Needs [pic] Figure 1, Maslow Enhanced 2011. This figure outlines the different degrees of Maslow’s Hierarchy of Needs. Maslow’s Hierarchy of Needs was one of the fundamental speculations that helped with clearing the course to what he accepted was self-realization. The most minimal piece of the pyramid is the Biological and Physiological needs. One would imagine that fundamental life needs like â€Å"air, food, drink, cover, warmth, and so forth , would be a basic need. How might we as people, have the option to live without it. To Maslow he didn’t take a gander at it that way. As per Maslow, brain science has overemphasized the significance of such needs in deciding the conduct of people in an advanced society; a person’s life can't be ruled by hunger or thirst† (Hergenhahn Olson, 2011). He was keen on comprehending what happens when the requirements of the physiological nature have been met. The second level on the pyramid is Safety Needs. Having a sense of security and secure methods such a great amount for some. Having that need manufactures a feeling of trust that everything will be okay. It is of extraordinary delight for people that can not stress over mischief. Crawling nearer to the top and in reality directly in the center is my top pick, Love Needs and Belongingness. This level fuses the need of fondness, connections, family, and so on. Making an association with an individual as well as gathering is a significant need to certain people. I’ve seen that the absence of this need has left a few people feeling forlorn and not having a feeling of direction. Sometimes, these people wound up being extremely discouraged. The fourth level that is nearest to the top and the second most significant level is Esteem Needs. As indicated by the Journal of Asset Management, regard needs are â€Å"the want for accomplishment, certainty to confront the world, autonomy, opportunity, the longing for notoriety and eminence, acknowledgment, consideration, and importance† (De Brouwer, 2009). I would believe that these are the requirements that one needs so as to assemble confidence. These requirements incorporate â€Å"respect, acknowledgment, and confidence† (strenghtfoundation. organization). Having this sort of need is significant in any unique of family, representatives, fellowship, and friendship. Feeling approved and a feeling of significance can be seen as extremely significant, it did to Maslow. He instructed that need with respect to regard needs â€Å"results in demoralization and sentiments of inferiority† (Hergenhahn Olson, 2011). The last and top level is self-completion. Self-completion â€Å"the most elevated level in the chain of command of necessities, which can be arrived at just if the previous need levels have been satisfactorily satisfied† (Hergenhahn Olson, 2011). This is the place the individual is living and being at their most elevated potential. The level depicts it as arriving at the need of self-improvement and satisfaction. As an understudy, I realize that I am doing whatever there is conceivable to arrive at this need. I did once with my activity. I felt that whatever task and additionally issue that I was given gave me the important apparatuses and assets to assist me with feeling that I was in good shape of accomplishing this very need. From that point forward I was laid off with many others. I have yet gotten a new line of work that I

The Definitive Strategy to American Legion Essay Contest Essay Samples

<h1> The Definitive Strategy to American Legion Essay Contest Essay Samples</h1> <p>1 way I'd prefer to help the destitute is you could set up a gathering for people to expand cash for destitute veterans. People will pay for tickets and will get in the gathering, where there will be a show and totally free food and entryway prizes. Present fags where required. </p> <p>It's conceivable to hear your whole family acting extremely sprightly. As you let them know with the news, their grins begin to adjust and they cry. They don't investigate at the person next to them to discover what they're doing to light their fire and believe that there's just a single technique to light it. </p> <p>Laws and rules are fundamental to the dependability of the country. You need to track with our principles. Rules have rights you should adhere to the guidelines so as to get rights. You need to know the standards of the game in order to be an arbitrator. </p> <p>All competitors need to present their paper electronically. Competitor's real costs won't be repaid. Neighborhood paper champs will be given a money grant. Precisely the same subject and discourse utilized in the office challenge must be used in the national challenge. </p> <p>It will be his second visit to the Nationals. There are 3 one of a kind open doors through o ur Plan of Action which you'll have the option to use to advance Americanism. Presently's an ideal opportunity to consider pursuing a Department Position. For more data in regards to the American Legion Oratorical program, connect with your locale American Legion Post or visit our National site. </p> <h2> Get the Scoop on American Legion Essay Contest Essay Samples Before You're Too Late</h2> <p>1 approach to stop veteran vagrancy is to help veterans secure extraordinary positions and homes. We'll manage them, and at a moderate cost, as we comprehend that understudies commonly don't have a lot of cash to save. Inadequate applications won't be thought of. These projects truly have any kind of effect in a large number of lives each year. </p> <p>Everybody has a voice in the manner in which the country is run, and the residents are similarly as essential as the pioneers of the country. Kirsten DeGeest We have to monitor our opportunity so we'll be a free country. You need to arrange a top and outfit to partake in the graduation service. Our banner is very significant and unique to us secure our banner is precisely the same as ensuring our country. </p> <h2>American Legion Essay Contest Essay Samples Secrets That No One Else Knows About </h2> <p>There are a lot of strategies to exhibit Americanism. Patriotism additionally includes indicating regard all the occasion, not simply on the Fourth of July. It was established on the possibility of majority rules system. Ensuring America isn't simply securing America the people are living in it. </p> <p>It isn't imperative to us, regardless of whether you're excessively occupied at work focusing on an enthusiasm undertaking, or just worn out on an apparently endless stream of assignments. At the point when you own a vocation and preparing, you can get a home. In case you will need help all the more rapidly you can oftentimes utilize our uniquely design ed creating supplier. Our client care will happily reveal to you whether there are any extraordinary proposals right now, alongside ensure you are getting the absolute best assistance our organization may deliver.</p> <p>We can say what we wish to state whenever we might want to state it. With every one of these veterans without homes simply part of assessments won't be adequate. </p> <h2> The 5-Minute Rule for American Legion Essay Contest Essay Samples </h2> <p>Thoughtlessly playing out these activities brings about an oddity of unimaginative thoughts and too little decent variety. If you don't mind contact Coach K should you have any contentions. These are a couple of approaches to support our enduring fighters. On the off chance that an individual doesn't cling to the law, the person going to confront minor to genuine results. </p> <h2>New Questions About American Legion Essay Contest Essay Samples </h2> <p>Keep as a to p priority your purchasing arranged advertisements offers you a wide readership, and supporting the Beat. You may likewise make sure about various limits on our site which will assist you with saving some more cash for future requests or anything you need to spend them on. The choices are interminable and the results are reverberating. The following are thoughts for all of these chances. </p>

Whats Making Me Happy Week 2

What’s Making Me Happy Week 2 Historical What If Subreddit Week 1:  Spider-Man, Nina Yuen, and More! Historical What If Subreddit The concept is simple, users ask the question What if x piece of history was different and the more historically inclined Redditors construct an argument, with sources, about what would have happened. Here are a few of my favorite questions. How would modern American football players fare in an ancient world? What if Afghanistan was never invaded by the United Front and the Taliban regime continued to conquer all of Afghanistan? What would allow the Roman Empire to last until today? TableTop Crowdfunds $1m+ A few months back I discovered the Geek And Sundry Youtube series of TableTop and I fell in love. Every week Wil Wheaton would gather a few of his celebrity friends and play a new Board/Card/Role-Playing game. The show was funny, the games were interesting, and it helped kindle a deep love of TableTop gaming. I burnt through all of the episodes in about a week or two and word on the street was that they were going to try to Crowdfund season 3. After a few weeks of doing just that, theyve exceeded their goals and will be able to make 20 episodes and a Role-Playing Game show. I cant wait! Youtubers Fighting For Net Neutrality Net Neutrality is a topic that Ive been closely following for a while now. The decision that the FCC makes will have a large impact on my future career and its nice to see Youtubers spreading the word. Complexity Theory A few weeks back I started taking Complexity Theory and it has quickly risen through the ranks of my favorite classes this year. Every lecture has been better than the one before and the world of P vs. NP is slowly making sense. Apologies for breaking the Zaxxon rule with this one but its been a while since a series of lectures was this interesting. Click HERE  for a nice ELI10 of the problem. The First Law Trilogy After reading through The Name of the Wind/A Wise Mans Fear during Christmas break I started looking around for more fantasy books to fill my time and picked up The Blade Itself (Book 1 of The First Law trilogy). Whereas most of the books I loved before coming to MIT were Young Adult I decided to move to the more mature end of the spectrum. Ive been reading The Blade Itself sporadically since December but it was becoming increasingly difficult to remember names or whats going on. So lately Ive been waking up a little bit early to read every morning and I absolutely love the book. And with that Ill finish asking you guys a simple question, whats making you happy this week?

Acca P7 Notes - 24991 Words

ACCA Paper P7 (INT) Advanced Audit Assurance Class Notes December 2011 Lecturer: Contents INTRODUCTION TO THE PAPER 2 CHAPTER 1 – REGULATORY ENVIRONMENT 3 CHAPTER 2 – PROFESSIONAL AND ETHICAL CONSIDERATIONS 8 CHAPTER 3 – PRACTICE MANAGEMENT 13 CHAPTER 4 – ASSIGNMENTS I: THE AUDIT OF FINANCIAL STATEMENTS 16 CHAPTER 5 – ASSIGNMENTS II: GROUP AUDITS 42 CHAPTER 6 – AUDIT REPORTS AND OTHER REPORTS 45 CHAPTER 7 – ASSIGNMENTS III: OTHER ASSIGNMENTS 57 CHAPTER 8 – CURRENT ISSUES AND DEVELOPMENTS 63 INTRODUCTION TO THE PAPER AIM OF THE PAPER The aim of the paper is to apply relevant knowledge, skills and exerciseprofessional judgement in analysing, evaluating and concluding and reporting onthe assurance engagement†¦show more content†¦There is just one area that is important enough to get a brief mention in these notes: Audit Committees Audit Committees have been a requirement for US listed companies since the1970s, and are also part of the UK Corporate Governance Code.Audit Committees are a sub-committee of the Board of Directors, and are typicallymade up only of Independent Non-Executive Directors. Their main roles: ââ€" To oversee the company’s financial reporting, internal control systems, andrisk management processes. ââ€" To help appoint and monitor the performance of the internal audit function.ââ€"  To improve the independence of internal audit (e.g. by considering thebenefits of outsourcing it). ââ€" To act as the main contact point for external auditors, to improve their independence. ââ€" To suggest a firm of external auditors. ââ€" To monitor the quality of both internal and external audit work. MONEY LAUNDERING AND THE AUDITOR Definition The process by which criminals attempt to hide the true source of their funds in an attempt to make it look like their funds have come from legitimate sources. Inmany countries, the definition is even broader, and possessing or transferring theproceeds of ANY crime can be money laundering.For example, breaching health and safety regulations in order to save money makes the company a money launderer – it possesses the cost savings, and these were saved byShow MoreRelatedQuestions On The Importance Of Auditor Independence2598 Words   |  11 Pagesand free from any material misstatements. True and Fair does not mean that the accounts are 100% accurate but it means that the auditors assumptions are reasonable. After the completion of Audit process the audited accounts are published with the notes to Statement of Financial Positions which has been approved by auditors. (Trueandfair website, 2014) 3. Importance of Auditor Independence: External Auditors are key to any organisation. They can build your business credibility in the market and theyRead MoreAudit Approach1484 Words   |  6 Pagesstatement/profit and loss account items. The justification for this approach is the notion that 42 student accountant February 2008 technical a risk-based approach to auditing financial statements relevant to CAT Paper 8 (UK) and (INT) and ACCA Qualification Papers F8 and P7 (UK) and (INT) if the relevant management assertions for all balance sheet (statement of financial position) accounts are tested and verified, then the profit/loss figure reported for the accounting period will not be materially misstatedRead MoreACCA Paper F8 Slides7431 Words   |  30 PagesACCA COURSE NOTES June 2014 Examinations Paper F8 Audit and Assurance (INTERNATIONAL) Please spread the word about OpenTuition, so that all ACCA students can benefit. ONLY with your support can the site exist and continue to provide free study materials! OpenTuition Course Notes can be downloaded FREE from http://opentuition.com Copyright belongs to OpenTuition.com - please do not support piracy by downloading from other websites. Visit opentuition.com for the latest updates, watch free videoRead MoreRegulation Standardising Accounting Practice8632 Words   |  35 Pagesshould not be added to consolidated earnings. 4. In rare circumstances, treasury stock may be considered an asset of the firm, but dividends on such chares should not be considered as revenue. Chapter 5, p2 5. Officers’, ‘affiliates’, and employees’ notes receivable should be separately disclosed. The listing of these principles marked the beginning of the attempts by the profession to regulate the practice of accounting. It was the start of moves by the profession to establish a regime of self-regulation

William Paley And David Hume - 1260 Words

Intelligent by Design Written by Alexander Staggs-Vargas One of the most prominent philosophical arguments that remains today is the debate on the existence of God or an Intelligent Designer. This debate dates back a time of many Gods and deities during the era of Socrates, Plato and their students, including Aristotle. This discussion will focus on the differing works of authors William Paley and David Hume and I will argue that there is an Intelligent Designer for our universe. William Paley believes in the existence of God and that through his watchmaker analogy in â€Å"Natural Theology† he can prove that there is an Intelligent Designer. David Hume addresses William Paley’s argument in â€Å"Dialogues Concerning Natural Religion† and argues Paley’s analogy is weak since Hume believes we cannot analogize earthly things from things we cannot understand. In this paper, I will address these teleological arguments. To begin, we need to understand Paley’s teleological arg ument that we are products of an Intelligent Designer. He argues that: â€Å"1) Human artifacts are products of intelligent design and we have a purpose; 2) The universe resembles these human artifacts; 3) Due to the similarities, it is probable that the universe is also a product of intelligent design; 4) However, the universe is vastly more complex and gigantic than a human artifact; and, 5) Therefore, it is most logical that a powerful and vastly intelligent designer created the universe.† Paley’s teleologicalShow MoreRelatedEssay The Teleological Argument1368 Words   |  6 PagesWilliam Paley and David Hume’s argument over God’s existence is known as the teleological argument, or the argument from design. Arguments from design are arguments concerning God or some type of creator’s existence based on the ideas of order or purpose in universe. 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Mixture Solids Free Essays

Fawn Lovell February 25, 2013 Lab#2 Separation of Mixture of Solids PURPOSE The purpose of this lab was to understand the steps involved in separation of multiple solids and how to proceed in the separation of iron filings, sand, table salt and benzoic acid. DATA SEPERATION OF MIXTURE OF SOLIDS | |DATA TABLE | | |GRAMS |PERCENT OF MATERIAL | |IRON FILINGS |1. | | |SAND |1. We will write a custom essay sample on Mixture Solids or any similar topic only for you Order Now 5 | | |TABLE SALT |UNKNOWN LAB WAS COMPROMISED **** |UNKNOWN LAB WAS | | | |COMPROMISED*** | |BENZOIC ACID |. | | |TOTAL |3. 3 total for the above available count | | ****while mixture of water and table salt were evaporating in the cupboard in-law accidently spilt out of container it was in so test amount was never able to be done*** OBSERVATIONS The separation of material for the iron filings were to get out of the mixture even though a few passes had to be done to make sure all of them were out. The experiment to extract the sand, table salt and benzoic was slightly difficult of a process and with only one test material available the lab was not able to done correctly. The process to get the sand and the Benzoic acid was easily accomplished but even four days of evaporation time to get the distilled water to evaporate to the grams of table salt would be available there had been no evaporation and then the experimental incident with the spillage of the salt/distilled water . CALCULATIONS Unable to complete due to percentage of table salt not found due to accidental spilling of distilled water and table salt left in cup to determine appropriate percentages between all substances. CONCLUSION/DISCUSSION The experiment to find how to extract multiple materials out of one sample was a long and difficult process to this researcher. The flow chart was helpful in understanding the steps but when the experiment was conducted it was not as simple. There were plenty of iron filings and with the strength of the magnet provided took multiple passes to retrieve all of them out of the mixture. The benzoic acid crystals in the cold bath went better than expected and was the researcher was surprised how many crystals were obtained out of the original mixture. The hardest was to obtain the salt grams and percentage, the evaporation time was to short and with the invalidation due to an experimental accident was never obtained and the experiment was never completed correctly. What the researcher has learned from this experiment is to better allocate time, understanding evaporation time and to make sure experiments that need to take time to complete are stored in a better location. QUESTIONS A. How did your procedures or flow charts at the beginning of this experiment compare to the actual procedures of this lab exercise? The procedural flow chart that was designed to extract all the mixture followed the lab experiment, however possibly a slightly bigger magnet could have been used for the iron filings, they were hard to extract all of them and also the procedure to obtain the salt might have been designed better so days would not have been involved since the experiment had a time limit and evaporation can take weeks. B. Discuss potential advantages or disadvantages of your proposed procedure compared to the one actually used. The advantage of using a flow chart procedure is to show how you are going to conduct the experiment so other researchers can follow the same steps as the previous researcher so if experimental errors occur the researcher can go back to what step might have been done incorrectly. C. How would you explain a sand recovery percentage that is higher than the original sand percentage? The sand recovery percentage that is higher from the original sand percentage might be from not letting it dehydrate all the way and could still hold the potential of water molecules in it. D. What were potential source of error in this experiment? The potential sources of error could possibly be from not extracting all the mixture out of the sample, evaporation of the distilled water and as in this researchers case having the material being accidently spilled. How to cite Mixture Solids, Papers

Tailoring Your Strategy To Fit The Cult Essay Example

Tailoring Your Strategy To Fit The Cult Essay In this article, I will discuss three aspects of global strategy: the companys mission, villous and Identity, brand strategies, and ammunitions. Drawing upon Egger Hypotheses dimensions of national culture (see Five Cultural Dimensions) and my own extensive research and consultancy work, I will consider ten convergence Ana Leverage AT consumer behavior across countries, in order to help managers better understand the relationship between culture and strategy. Recognizing the differences will lead to increased efficiency in a companys global marketing effort and will ultimately condition the success of any multinational enterprise. Mission, Vision Corporate Identity A crucial element in the strategic planning of any organization starts with its mission statement, an explicit formulation of what a company stands for, and linked to this, a vision statement indicating where the company wants to be in the future, sometimes expressed as its strategic intent. Mission and vision should give focus to everyone who is involved with the company, be it directly (employees) or indirectly (shareholders). This document is authorized for use only by Nail Wises at until May 2014. Canons corporate philosophy of kisses. Apart from the collectivist values such statements express, they also indicate a high degree of power distance, as in the case of Toyota, whose mission is headed: Message from Top Management. Also, contrast Microsofts mission, To help people and business throughout the world to realize their full potential, with Philips to Improve the quality of peoples lives through timely introduction of meaningful innovations. The former reflects the Anglo-Saxon value of self-actualization, while the latter reflects the quality-of-life preferences ore in keeping with the Dutch character. In all these cases, it is vital that a company review its mission statement in light of its own cultural Dallas. A companys blew AT Itself ultimately rennets ten values AT Its leaders and if these values are not shared across cultures, then stakeholders elsewhere may have difficulties identifying with the company. We will write a custom essay sample on Tailoring Your Strategy To Fit The Cult specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tailoring Your Strategy To Fit The Cult specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tailoring Your Strategy To Fit The Cult specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A truly global company would include values that are shared by more cultures than Just its own. Based on its mission and vision, a company then distills its corporate identity, which also reveals its core values. Usually the task of creating a corporate identity begins with the election of an appropriate corporate name. Other factors that contribute to corporate identity include the logo of the organization and marketing communications. All this, including language, lettering and associations, is logically a reflection of the home country of the organization. The British communications consultant Nicholas Mind has defined corporate identity as an organizations identity in its sense of self, much like our own individual sense of identity. Consequently, it is unique. If we consider this definition carefully, we see that it is, in fact, a culturally bound concept. First, the quality of uniqueness resonates primarily with individualistic cultures. Furthermore, the insistence by many organizations that there be worldwide consistency of all the elements of corporate ID, so that the company is perceived universally, again derives from Western notions. In reality, corporate identity translates differently in different parts of the world. Sticking to uniqueness and consistency in corporate identity can be counterproductive, YOU Although the concept of the mission and vision are Western inventions, the practice has been universally embraced by companies worldwide. Providing a statement that expresses a companys strategic intent, its philosophy, values, ethics or operational effectiveness has become standard global management practice. Yet closer analysis of such statements reveals telling differences in content and form across the world.